Our ethos

It is not our business. It is our Purpose

We aim to inspire, not influence

We dont give the answer, we give you tools

We offer you guidance, not rules

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We’re making connections not followers

We’re making friends not repeat customers

We look back on memories not analytics

We won’t reduce you to a statistic

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We aim to feed you till content,

Not give you content for your feed

We trust you to choose us, without tricks or bribes

We dont seek engagement, we seek honest vibes

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We aim to deliver, not to extract

We nourish your wholeness, not data mine

We celebrate seasons, not Hallmark cards

We flow with the tide not the 9-5

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We are divine, and yet we are fallible

We make no apology for personality

We act from compassion, not from guilt

We honour your spirit, not your diversity

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We are awake, but not woke

We dont idolise or denigrate equally

We teach the illusion, not the delusion

We dont conform to virtous absurdity

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We dont give you labels, we give you love

We dont sink for victims, we help raise you up

We’ll do our best but we cant fix you

Cos you are not broken, and we’re not your Guru

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We care but we're not your authority

You are your own responsibility

This is our ethos you dont have to agree

You can do You, and let We do We :)

 

 

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